The journal

Blogs

Style guides, size charts and shopping tips for buying original fashion in Pakistan.

Buying guide

How to Spot Original Branded Clothes in Pakistan (2026 Guide)

Fake branded clothing is everywhere online. Here is a simple checklist to tell an original Lacoste, Polo Ralph Lauren or Levi's piece from a copy before you pay.

1 Nov 2026

Shoes

On Cloud Shoes in Pakistan: Size Guide and How to Choose Your Pair

On running shoes fit a little differently from other brands. Use this EU, UK and US size chart and a few simple tips to choose the right On Cloud size the first time.

30 Oct 2026

Shopping help

Cash on Delivery in Pakistan: How "First Check, Then Pay" Works

Worried about ordering clothes online? With cash on delivery and our first check, then pay promise, you see the product before you hand over any money. Here is how it works.

28 Oct 2026

Menswear

Men's Winter Essentials in Pakistan: Hoodies, Sweatshirts and Jackets

Pakistani winters are short but cold mornings and evenings need the right layers. These are the hoodies, sweatshirts, jackets and trousers that cover the whole season.

25 Oct 2026

Womenswear

How to Style an Oversized T-Shirt: 6 Easy Outfits for Women

An oversized T-shirt is the easiest piece in a woman's wardrobe. Here are six simple ways to wear one, from jeans and sneakers to a matching set.

22 Oct 2026

Jeans

Jeans Size Guide: How to Find Your Waist Size and the Right Fit

Not sure if you are a 32 or a 34? This jeans size guide explains waist sizes in inches and centimetres, how to measure yourself, and which fit suits you.

18 Oct 2026